Assessor Resource
BSBCUE605
Develop and maintain a customer engagement marketing strategy
Assessment tool
Version 1.0
Issue Date: June 2024
This unit describes the skills and knowledge required to develop, maintain and promote a marketing strategy in a customer engagement environment.
It applies to individuals who analyse, design and execute judgements using wide ranging technical, creative, conceptual or managerial competencies and who are often accountable for group outcomes.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)