Assessor Resource
BSBMKG402
Analyse consumer behaviour for specific markets
Assessment tool
Version 1.0
Issue Date: June 2024
This unit describes the skills and knowledge required to analyse consumer behaviour for specific markets and specific needs.
It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. Having thoroughly analysed consumer attitudes and behaviour, recommendations can be made on marketing strategies to increase consumption of the product or service being marketed.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)