Assessor Resource
BSBMKG506
Plan market research
Assessment tool
Version 1.0
Issue Date: June 2024
This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.
It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)