Assessor Resource
BSBMKG607
Manage market research
Assessment tool
Version 1.0
Issue Date: June 2024
This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.
It applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)