Assessor Resource
BSBPUB402
Develop public relations campaigns
Assessment tool
Version 1.0
Issue Date: June 2024
This unit describes the skills and knowledge required to develop and conduct a public relations campaign, to evaluate its effectiveness and to present the findings to stakeholders.
It applies to individuals in entry level or junior public relations roles who undertake the majority of work in creating and implementing the campaign with advice from more senior public relations specialists in their organisation.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
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