The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

Assessment must confirm the ability to develop the information architecture of a complex website that meets current and future business requirements.

Assessment should confirm that users can confidently and readily access the information they require.

To demonstrate competency in this unit, the learner will need access to:

E-business website

Business strategy

Client demographics documentation

Context of and specific resources for assessment

Website information forms an important function for organisations dealing with electronic transactions.

Breadth, depth and complexity involving information architecture, including identifying the technical and human computer interface aspects are important for all aspects of modern business.

The breadth, depth and complexity covering planning and initiation of alternative approaches to skills or knowledge applications across a broad range of technical and/or management requirements, evaluation and coordination would be characteristic.

Assessment must ensure:

self-directed application of knowledge and skills, with substantial depth in some areas where judgement is required in planning and selecting appropriate equipment, services and techniques for self and others.

Applications involve participation in development of strategic initiatives as well as personal responsibility and autonomy in performing complex technical operations or organising others. It may include participation in teams including teams concerned with planning and evaluation functions. Group or team coordination may also be involved.

Method of assessment

The purpose of this unit is to define the standard of performance to be achieved in the workplace. In undertaking training and assessment activities related to this unit, consideration should be given to the implementation of appropriate diversity and accessibility practices in order to accommodate people who may have special needs. Additional guidance on these and related matters is provided in ICA05 Section 1.

Competency in this unit should to be assessed using summative assessment to ensure consistency of performance in a range of contexts. This unit can be assessed either in the workplace or in a simulated environment. However, simulated activities must closely reflect the workplace to enable full demonstration of competency.

Assessment will usually include observation of real or simulated work processes and procedures and/or performance in a project context as well as questioning on underpinning knowledge and skills. The questioning of team members, supervisors, subordinates, peers and clients where appropriate may provide valuable input to the assessment process. The interdependence of units for assessment purposes may vary with the particular project or scenario.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

ICAA5144B Determine best-fit topology for a local network

An individual demonstrating this competency would be able to:

Demonstrate understanding website information structures, with depth in some areas

Design across a broad range of technical functions

Generate ideas through the analysis of information

Manage website information architecture

Demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas

Analyse and plan approaches to technical problems or management requirements

Transfer and apply theoretical concepts and/or technical or creative skills to a range of situations

Evaluate information, using it to forecast for planning or research purposes

Take responsibility for own outputs in relation to broad quantity and quality parameters

Take some responsibility for the achievement of group outcomes

Maintain knowledge of industry products and services

Required skills

Website analysis

Use of site design software and hardware

User analysis

Integrating on-line processes

Required knowledge

Website architecture and business process design and linkages between processes

Client and business liaison and understanding how e-business sites fit into corporate strategy

Implications of technology connectivity and documentation of technical specifications

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Requirements may be in reference to:

business

system

network

people in the organisation

Client may include but is not limited to:

internal departments

external organisations

individual people

employees

Content may include:

information and interactive features such as product information

organisational information

copyright and disclaimer notices

site map

frequently asked questions

what's new

customer-specific information

customer-only information

error messages

instructions

feedback mechanisms

reference pages

forms

background articles

ratings/rankings/testimonials/quotes from reviews

hyperlink titles