Assessor Resource
PUAPOLGD015A
Employ media strategies
Assessment tool
Version 1.0
Issue Date: June 2024
Media strategies may be used for a range of reasons including to increase community confidence or to seek information from witnesses to events.
This unit applies to people required to effectively employ media strategies in a work context. It requires the purpose for media involvement and potential media interest in the information to be balanced with legal, operational and organisational requirements. It also requires a planned release of authorised, relevant information in an appropriate format.
In liaising with the media, this unit requires the establishment of an effective relationship with media personnel, compliance with organisational protocols and the maintenance of a positive organisational image at all times.
This unit covers the competency required to employ media strategies to enhance work outcomes.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
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