Elements and Performance Criteria
- Identify target markets
- Identify potential of program to appeal to sections of community or industry in terms of benefits and costs
- Identify sectors of community and industry that are potential users, customers and audiences of program
- Develop a plan to promote program or local projects or group activities with other communication activities
- Develop promotional materials
- Determine range of promotional channels to reach target sectors
- Source or develop promotional materials to suit promotional channels and target sectors
- Test impact of promotional materials with group or community members
- Obtain specialist marketing support to address specific marketing issues within budget and program and agency guidelines
- Promote program to potential users
- Obtain commitment to use program services
- Respond to enquiries