Elements and Performance Criteria
- Review existing sales plans
- Devise a sales strategy
- Identify range of market options for farm products and services
- Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property
- Review the legal implications of the sales strategy
- Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy
- Determine available resource commitments and capacity to implement the sales strategy
- Define contingency arrangements to manage variations in production and market prices
- Implement and review a sales strategy