Elements and Performance Criteria
- Interpret creative brief
- Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used
- Identify and check advertising content and supporting information for accuracy and completeness
- Confirm time, schedule and budget requirements for creating the advertisement/s
- Identify legal and ethical constraints
- Create mass print media advertisement
- Determine and produce elements of a print advertisement to communicate required image, features and benefits of product or service
- Size and position each element of print advertisement to achieve balance and focus for the advertisement
- Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
- Ensure layout of advertisement unifies elements, attracts the reader to the focal point and guides reading sequence
- Ensure advertisement meets requirements of advertising brief and legal and ethical requirements