Elements and Performance Criteria
- Establish design requirements
- Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client
- Identify and source information and references relevant to the design project
- Undertake critical analysis of sources and extract key information to inform the design project
- Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project
- Pro-actively seek, review and act upon information needed to inform constructive communication with client
- Build trust and respect between self and client through effective use of communication skills and demonstration of professional integrity
- Develop and refine design brief
- Develop concepts and ideas for inclusion in design brief that take account of overall objectives and parameters
- Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs
- Present ideas in an appropriate format/medium and seek feedback from key stakeholders
- Use effective communication techniques to generate discussion, debate and critical analysis
- Re-evaluate and refine options based on own analysis and discourse with others
- Establish and agree on final nature and scope of design brief with client and accurately document details
- Negotiate terms and conditions
- Negotiate and agree terms and conditions of the brief in accordance with relevant organisational and professional standards
- Clarify, agree and document roles and responsibilities of those involved in the project
- Confirm agreements in writing in accordance with organisational requirements
- Identify the need for and seek specialist advice in developing, formal agreements or contracts where appropriate