Elements and Performance Criteria
- Review website content and use
- Monitor and analyse customer and user feedback in accordance with organisational timelines
- Analyse automatically collected website data and identify trends
- Make recommendations on changes to the website and its content in response to feedback and data analysis and approve changes scheduled for implementation
- Review cost implications of the recommended changes to determine their viability
- Update website
- Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements
- Follow protocols for ensuring the accuracy and authenticity of information
- Remove services no longer available or required and add new ones in accordance with organisational requirements
- Check off-line information against that posted on the website and rectify discrepancies in accordance with organisational timelines
- Follow security procedures for updating the website
- Carry out non technical site maintenance
- Analyse user feedback to confirm that faults have resulted from the site and are not user problems
- Rectify faults and make improvements to the site in response to user feedback approved by the organisation
- Add new web pages and/or active links and remove redundant pages and links in accordance with organisational requirements
- Make site changes in response to changes in marketing strategy in accordance with organisational requirements and consideration of cost benefits