Elements and Performance Criteria
- Conduct desk research to gather background market information
- Conduct initial desk research using appropriate sources to gather background market information
- Identify options for information collection and collation tools and methods
- Determine and seek approval for reporting formats for market research documentation
- Report initial research findings in approved formats in accordance with organisational procedures
- Develop research methodology and objectives
- Recruit respondents
- Gather data and information from respondents
- Analyse research information
- Conduct checks on quality of data and information collected
- Select appropriate techniques to summarise data and information
- Design software files for entering data and information
- Process data using a method appropriate to research design
- Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives
- Prepare research reports