Elements and Performance Criteria
- Plan promotional activities
- Identify and assess promotional activities to ensure compatibility with organisational requirements
- Plan and schedule promotional activities according to the marketing needs of the organisation
- Determine overall promotional objectives in consultation with designated individuals and groups
- Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources
- Develop action plans to provide details of products and services being promoted
- Coordinate promotional activities
- Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
- Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
- Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
- Use networks to assist in the implementation of promotional activities
- Review and report on promotional activities
- Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
- Assess effectiveness of planning processes to identify possible improvements in future activities
- Collect feedback and provide to personnel and agencies involved in promotional activity
- Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
- Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities