Elements and Performance Criteria
- Research marketing information
- Research concept of marketing as it applies to the organisation
- Identify and analyse organisation’s marketing plan and relevant policies and procedures
- Identify need for marketing activities from established marketing plan
- Investigate previous marketing activities for relevant information
- Identify profile of market segment
- Identify positioning and market mix for each target segment
- Identify outcomes expected from marketing activities
- Plan marketing activities
- Implement marketing activities
- Review marketing activities