Elements and Performance Criteria
- Select appropriate marketing activities
- Access marketing plan and marketing strategy for specific international target market
- Seek clarification as required, to interpret marketing plan and marketing strategy
- Develop a potential range of marketing activities
- Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken
- Seek and obtain assistance as required, to select appropriate marketing activities
- Document selected marketing activities with costs and rationale for selection and obtain approval for implementation
- Implement international marketing activities
- Prioritise marketing activities and obtain resources for their implementation
- Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies
- Implement promotional activities in accordance with marketing objectives and budgetary requirements
- Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets
- Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations
- Monitor and review marketing performance
- Monitor progress against performance, analyse performance gaps and take corrective action as required
- Analyse overperformance against targets for trends, and set new targets
- Encourage all staff involved in marketing activities to propose ways to improve marketing performance
- Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes
- Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing
- Analyse changes in market phenomena for new business opportunities