Elements and Performance Criteria
- Develop knowledge of the marketing communications industry
- Identify and access sources of information on the marketing communication industry
- Seek information on the structure and operation of the marketing communication industry
- Obtain information on marketing communication industry sectors, associations, networks and societal role
- Identify and access information on key stakeholders
- Apply industry information appropriately in everyday activities related to typical work roles
- Identify industry employment obligations and opportunities
- Identify future trends within the marketing communications industry
- Update industry knowledge