Elements and Performance Criteria
- Identify market research needs
- Communicate role of market research in enterprise operations to relevant personnel
- Identify contribution of market research to enterprise activity
- Analyse enterprise planning and performance documentation to determine research needs
- Consult relevant personnel to determine research needs
- Develop statement of market research needs
- Define market research objectives
- Define data gathering approaches
- Identify types of data required to inform objectives
- Determine combinations of types of data to best inform objectives
- Identify and evaluate suitable data gathering methods
- Identify data sources
- Quantify required data
- Identify and evaluate suitable data processing methods
- Make decisions on data types, combinations, gathering methods, sources, quantities and processing methods
- Develop market research plan