Elements and Performance Criteria
- Investigate sponsorship and event marketing opportunities
- Research and identify sponsorship and event marketing opportunities
- Analyse advantages and disadvantages of a range of sponsorships and events
- Identify target audience for potential sponsorship and event marketing, and analyse motivation
- Identify legal, cultural and ethical requirements related to sponsorship and event marketing
- Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience
- Plan sponsorship and event marketing
- Develop and record objectives and purpose of sponsorship and event marketing
- Analyse and record how sponsorships and events fit with other marketing strategies and business objectives
- Calculate costs of chosen sponsorships and events, and establish a budget
- Plan timelines for implementation and continuation of sponsorships and events
- Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation
- Initiate implementation of sponsorships and events
- Initiate negotiations required to proceed with sponsorships and events
- Draft contracts for sponsorships and events under guidance of relevant experts
- Assemble required resources to implement sponsorship and event marketing
- Brief key staff on their required input to sponsorships and events and schedule work
- Monitor and evaluate sponsorships and events
- Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements
- Develop a range of methods to evaluate effectiveness
- Recommend modifications to sponsorship and event marketing arrangements in line with evaluation
- Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans