Elements and Performance Criteria
- Analyse the digital channel to be monetised
- Evaluate the opportunities for paid, owned or earned customer engagement
- Audit prior experience with channel monetary transactions
- Identify barriers to streamlined transactions
- Prepare key observable and measurable criterion for successful channel monetisation
- Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
- Create design interventions
- Select and implement tools and technologies
- Negotiate with financial institutions to establish effective processing parameters
- Evaluate and select payment processing tools and technologies
- Determine reliable systems for the collection and analysis of transaction data
- Ensure tools, technologies and applications are tested and activated within identified performance parameters
- Monitor and evaluate performance