Elements and Performance Criteria
- Prepare market research plans for implementation
- Engage external consultants or service providers
- Identify requirements for external consultants from market research project plan
- Specify goods and services required to implement plans, and detail criteria for selection
- Identify, evaluate and select potential consultants or other providers of required goods and services
- Contract selected consultants or providers of goods and services
- Manage market research activity
- Evaluate research processes and findings
- Confirm validity of information and data obtained by market research
- Review relevance and usefulness of findings against research objectives outlined in market research project plan
- Assess performance of project against all relevant elements of market research project plan and work plans
- Measure stakeholder satisfaction with research process and findings
- Prepare reports for future improvements to research process
- Implement revised policy and practices in accordance with organisational requirements