Elements and Performance Criteria
- Identify organisational strategic direction
- Obtain and analyse assessment of market needs and strategic planning documents
- Review previous sales performance and successful approaches to identify factors affecting performance
- Analyse information on market needs, new opportunities, customer profiles and requirements as a basis for decision making
- Establish performance targets
- Develop a sales plan for a product
- Determine approaches to be used to meet sales objectives
- Identify additional expertise requirements and allocate budgetary resources accordingly
- Identify risks and develop risk controls
- Develop advertising and promotional strategy for product
- Identify appropriate distribution channels for product
- Prepare a budget for the sales plan
- Present documented sales plan to appropriate personnel for approval
- Identify support requirements
- Monitor and review sales plan