Elements and Performance Criteria
- Clarify work requirements
- Clarify visual design components required in the project brief, in consultation with relevant personnel
- Identify project timelines and discuss factors that may determine or affect visual design concepts
- Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform
- Generate and assess ideas
- Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas
- Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues
- Present and review visual design ideas with relevant personnel
- Develop design concept
- Experiment with traditional and digital methods to create required visual design components
- Explore a range of typographical and visual design elements to create components
- Evaluate initial design ideas with relevant personnel to select final design concept
- Confirm design concept complies with copyright laws
- Check output format meets delivery platform requirements
- Adopt safe ergonomic practices when using equipment for long periods of time
- Produce components
- Finalise visual design components
- Review visual design components against design and technical specifications
- Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required
- Save and archive visual design components using industry or enterprise naming conventions and version control protocols