Elements and Performance Criteria
- Prepare to write content
- Identify production requirements for content with relevant personnel and according to organisational procedures
- Identify purpose of content and other factors that have implications for the way content will be written
- Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required
- Use a range of additional sources to find information where there are perceived gaps in text-based content
- Identify needs and perspectives of target users and audience with reference to a range of user data
- Generate a range of ideas relevant to purpose of the content to be written
- In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles
- Draft content
- Classify, structure and sequence content so that it is easy to read or navigate
- Draft content using writing and communication principles
- Draft content using writing techniques appropriate to purpose of the content
- Provide captions or descriptions for media assets as required
- Apply presentation techniques to enhance readability
- Refine and redraft content until it meets creative requirements
- Proofread content and conduct readability tests if appropriate
- Submit final draft to relevant personnel for consideration and review
- Finalise content