Elements and Performance Criteria
- Implement promotional strategy
- Prepare distribution channels
- Identify distribution channels and reach agreements for selling products and/or services
- Train personnel to develop product and service knowledge and ensure quality client service is maximised
- Distribute promotional materials to salespeople through established distribution channels within appropriate timeframes
- Monitor and review sales plan implementation
- Establish criteria to measure effectiveness of promotional strategy and performance criteria for sales staff and distribution channels, and monitor attainment of forecast sales target
- Make adjustments to promotional strategy or product and service distribution, as necessary, to ensure required result is being obtained
- Contribute feedback on implementation of sales plan and promotional strategy to sales planning process