Elements and Performance Criteria
- Analyse internet-marketing requirements
- Determine main business of the website and keywords currently used on each page
- Create keyword suggestion list for the website using online tools
- Analyse best keywords for macro and sub keywords
- Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, keywords used in headings and heading levels and meta-elements and page tiles
- Analyse pages and recommend sections for content
- Analyse current website position in organic listings
- Analyse current success of online advertising
- Analyse current traffic analysis reports using online tools and web-hosting statistics
- Analyse current success of social network marketing content
- Prepare an internet marketing strategy report
- Use detail from analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing and social network marketing
- Make recommendations about search engines and social network media to target, based on volume of users
- Make recommendations on a timeframe for expecting improved search engine results
- Explain search terms
- Make recommendations for the implementation of search engine optimisation and search engine marketing, including a summary of recommendations on methods to improve search engine rankings, both organic and pay per click (PPC)
- Implement SEO strategy
- Review SEO
- Prepare a client SEO result report