Elements and Performance Criteria
- Negotiate a complex design contract
- Communication with client results in development of a complex design brief, and client agreement is secured
- Job analysis and research are undertaken to source cost-efficient design production procedures
- Possible design options are analysed to meet optional printing processes and substrates
- Individual design stages of brief are timed and costed to determine accurate parameters of cost
- Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client
- Client approval to proceed is obtained
- Plan design process
- Render a complex graphic design
- Complex graphic design concept is rendered electronically or manually to conform to the brief
- Adjustments or recommendations are made to enhance the design according to brief in consultation with client
- Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief
- Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates
- Ensure feasibility of production
- Type options are checked to meet specified printing processes and substrates
- Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates
- Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates
- Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates
- Foils and embossing are checked to meet specified printing processes and substrates
- Solve technical problems
- Ensure quality output
- Standards for reproduction are documented to form a reference bank for the design process
- Design solutions are filed and stored ready for retrieval according to enterprise procedures
- Internal performance standards are evaluated to identify potential reforms for future enterprise procedures
- Future actions are determined to incorporate accurate cost and time analyses into future briefs