Elements and Performance Criteria
- Identify key elements of fashion design
- Features and benefits of fashion design are identified.
- Target market is researched and needs and expectations in relation to fashion design are identified.
- Price point of design is identified.
- Marketing budget for fashion product is identified.
- Other relevant details that may affect marketing activities are identified.
- Establish marketing objectives
- Research and determine marketing options
- Appropriate media are identified to reach target market.
- Uses of media are determined and appropriate strategies selected.
- Marketing event options are explored and assessed for effectiveness in marketing fashion design.
- Promotional activities are selected for relevance to fashion design.
- Timing of marketing activities is explored.
- Costings of marketing options are determined.
- Develop and present marketing plan
- Marketing cycle of fashion product is identified.
- Marketing plan is developed which details marketing activities.
- Marketing plan is assessed for it effectiveness in meeting marketing objectives, timing and budget requirements.
- Marketing plan is presented and discussed with client.
- Client response is received and integrated into further marketing proposals.
- Document marketing plan