Elements and Performance Criteria
- Analyse merchandising opportunities
- Features of fashion design are analysed to identify promotional strengths.
- Target market is researched and buying patterns in relation to fashion design are identified.
- Distribution outlets for fashion designs and their product range, location, target market and merchandising activities are analysed.
- Current merchandising practices and trends are analysed for relevance to fashion product.
- Merchandising budget for fashion design is identified.
- Establish merchandising objectives
- Determine in-store presentation of fashion design
- Store layout, display spaces and customer flow are analysed.
- Fixtures, fittings and mannequins are selected for display of fashion designs as appropriate to store and the design.
- Presentation visuals and arrangements are determined for optimal display of fashion design products.
- Folding and packaging requirements are determined.
- Information to assist sales staff in selling fashion designs is identified and prepared.
- Timing of release to store and customers is determined.
- Documentation of sales records is established to monitor effectiveness of merchandising activities.
- Pricing policies and procedures are identified.
- Determine advertising and promotion of fashion design
- Promotional activities are selected to support sales of fashion design.
- Promotional and advertising materials appropriate to fashion design product and client marketing objectives are determined.
- Photography and visual representations are arranged as required.
- Responses to promotional and advertising activities are assessed for effectiveness.
- Marketing plan is presented to and discussed with client.
- Develop and present merchandising plan
- A merchandising plan is developed which details presentation, promotional and advertising activities.
- Merchandising plan is assessed for effectiveness in meeting marketing objectives, timing and budget requirements.
- Merchandising plan is presented to and discussed with client.
- Client response is received and integrated into further proposals.
- Document merchandising plan