Elements and Performance Criteria
- Conduct fashion design research
- Global fashion trends are researched and emerging themes identified.
- Product range and previous designs developed by the business are reviewed to assess relevance to current design directions.
- Business and client goals are identified and related to design objectives.
- Production capacity and processes of business are identified.
- Research is conducted on target market, materials, designs, processes and marketing materials according to the needs of the design.
- Determine key criteria for design brief
- Business goals and quality standards for designs are identified.
- Target market and intended uses of fashion designs are determined.
- Design themes and style requirements of design are determined.
- Budget, cost points and timing constraints are identified.
- Requirements for use of fabrics, materials, suppliers and production processes are determined.
- Client requirements are confirmed with client, as appropriate.
- Confirm design brief
- Design brief is developed which clearly conveys all guidelines for development of design concepts.
- Appropriate personnel are consulted with to confirm feasibility and appropriateness of design brief.
- Sketches, drawings and samples are used to illustrate design requirements, as appropriate.
- Design brief is finalised.
- Specify design processes
- Design concept development processes are specified where appropriate.
- Required involvement of patternmakers, designers, design assistants and production personnel is identified.
- Communication requirements for development of fashion designs are specified.
- Monitoring procedures and checking points are determined.
- Design development personnel are selected and briefed.
- Implement design processes
- Evaluate design development processes
- Design concepts are evaluated against design brief.
- Modifications and suggestions for improvements are made.
- Design concept is selected for further development.
- Agreement on design concept is confirmed with client.
- Design development processes are evaluated to assess their effectiveness in achieving design brief.
- Complete documentation