Elements and Performance Criteria
- Analyse business goals and industry market trends
- Establish strategic directions
- Develop a sales or marketing plan
- Business resources and appropriate personnel are identified and utilised to optimise effectiveness of sales and marketing plan.
- Liaison occurs with relevant personnel, including external specialist advice where applicable.
- Marketing strategy is developed which reflects overall directions and parameters relating to company business plan, identified long and short term objectives and budget for marketing.
- Implement and monitor sales and marketing plan
- Implementation of sales and marketing plan is coordinated with all relevant personnel.
- Monitoring procedures are established.
- Financial data is measured and monitored against objectives to ensure progress towards target is achieved.
- Implementation of plan is monitored to establish overall performance.
- Conduct plan review
- Maintain records