Elements and Performance Criteria
- Plan events and activities
- Analyse broad public affairs objectives for the organisation to ensure that events and activities advance those objectives.
- Determine the range and types of public affairs events or activities in line with broad public affairs objectives, and obtain approvals.
- Determine objectives and target audience/s for each event and activity in line with organisational requirements.
- Develop project plans to identify the requirements for all aspects of events and activities and to assign responsibilities.
- Assess risks and likely contingencies and address their management in project plans.
- Develop criteria and measures to monitor progress and evaluate achievement of objectives.
- Implement events and activities
- Evaluate implementation and outcomes
- Evaluate coordination and planning of individual events and activities, and document lessons learned to improve future planning.
- Assess events and activities in terms of their effectiveness in reaching the target audience/s and achieving desired target audience response.
- Assess implementation in terms of achieving individual objectives and meeting criteria for each event or activity.
- Assess the outcomes of events or activities in terms of achieving broad public affairs objectives for the organisation.
- Plan events and activities
- Analyse broad public affairs objectives for the organisation to ensure that events and activities advance those objectives.
- Determine the range and types of public affairs events or activities in line with broad public affairs objectives, and obtain approvals.
- Determine objectives and target audience/s for each event and activity in line with organisational requirements.
- Develop project plans to identify the requirements for all aspects of events and activities and to assign responsibilities.
- Assess risks and likely contingencies and address their management in project plans.
- Develop criteria and measures to monitor progress and evaluate achievement of objectives.
- Implement events and activities
- Evaluate implementation and outcomes
- Evaluate coordination and planning of individual events and activities, and document lessons learned to improve future planning.
- Assess events and activities in terms of their effectiveness in reaching the target audience/s and achieving desired target audience response.
- Assess implementation in terms of achieving individual objectives and meeting criteria for each event or activity.
- Assess the outcomes of events or activities in terms of achieving broad public affairs objectives for the organisation.