Elements and Performance Criteria
- Manage store merchandising.
- Ensure layout and presentation support market position and promote customer flow according to store visual merchandising policies and plans.
- Develop and implement layout assessment checks.
- Define standards for visual presentations and displays and clearly communicate to all staff
- Consult floor staff to assess customer response to space allocations.
- Plan and manage store advertising and promotions.
- Manage and implement store policies and procedures, in regard to store promotional activities.
- Organise activities in line with anticipated or researched customer requirements.
- Manage promotions in order to achieve maximum customer impact.
- Negotiate arrangements with suppliers in regard to special promotional activities.
- Coordinate store activities to complement shopping centre or retail complex promotions.
- Develop and implement assessment checks to measure effectiveness of promotions, including layout, visual impact and customer response.
- Document and report on promotional activities.
- Manage store pricing policies.
- Manage housekeeping.