Elements and Performance Criteria
- Review the image of the store.
- Research market demands for the store.
- Profile the store's customers.
- Implement methods to attract customers to store.
- Access and analyse information about the customer.
- Generate ideas to develop methods for attracting customers.
- Select and develop a suitable idea in collaboration with others in the organisation.
- Present and discuss the idea with relevant personnel.
- Evaluate the idea to ensure that it meets the requirements for the target customers.