Elements and Performance Criteria
- Seek and analyse information about tourism opportunities.
- Choose appropriate communication methods, consult the local community about the possibility of community involvement in tourism and seek agreement to investigate tourism opportunities.
- Gather information from the community on their proposed tourism products.
- Identify and access general information sources for tourism, tourism market trends and distribution and marketing networks.
- Identify product and service gaps within the local area and region and analyse the potential for future development, based on community proposals.
- Identify current market trends and the need for tourism products and services and analyse the potential for future development, based on community proposals.
- Identify distribution and marketing networks that would support the proposed tourism product and analyse the ability to successfully market the proposal.
- Liaise with external stakeholders.
- Establish and maintain contacts with relevant people outside the community.
- Exchange information and advice with external stakeholders.
- Consult external stakeholders on customer and tourism industry service and quality expectations for tourism products and services.
- Obtain information from other communities with experience in establishing and developing tourism products and use during analysis and consultation.
- Seek specialist assistance from external individuals and organisations when required.
- Analyse local community issues relevant to establishing tourism activities.
- Identify and analyse potential economic and social impact on the community.
- Identify and analyse the currently available infrastructure and infrastructure development required to support the delivery of tourism.
- Identify and analyse current skill levels and the need for training or specialist expertise.
- Identify and analyse potential conflicts between tourism and other community values.
- Consult with the community.
- Choose appropriate communication methods and conduct consultation with the community about opportunities and potential tourism developments.
- Provide the community with relevant, current and accurate information to facilitate informed debate and decisions.
- Invite external individuals and organisations to talk to the community where appropriate.
- Make decisions about tourism opportunities.
- Make decisions about tourism opportunities within the appropriate timeframe, taking into account all information that has been gathered and analysed.
- Make decisions that reflect the wishes of the community.
- Integrate information collected in the assessment process into future planning of tourism activities.