This qualification reflects the role of individuals who possess a sound theoretical knowledge base and use a range of specialised, technical or managerial competencies to plan, carry out and evaluate own work and/or that of a team.
Job roles
licensing manager
music merchandiser
music promoter
music publisher
music/artist manager.
Packaging Rules |
Total number of units = 16 4 core units 7 Group A units 5 elective units 2 elective units must be selected from the Group A and/or Group B units listed below. The remaining 3 elective units may be selected from the Group A and/or Group B units listed below or any unit of competency from any endorsed Training Package or accredited course at the same qualification level. No more than 3 Group A or Group B units previously achieved as part of another qualification may be counted towards the qualification. Electives must be relevant to the work outcome, local industry requirements and the qualification level. Core units
Group A units (specialist) Creative process
Event management
Financial management
Management
Marketing
Music literacy
Project management
Research
Risk management
Group B units Advertising
Customer service
Design process
Digital content and imaging
Event management
Financial management
General administration
Human resource management
ICT support and use
Industry context
Information management and research
Innovation
Management
Marketing
Occupational health and safety
Project management
Public relations
Purchasing and contracting
Sustainability
Workplace effectiveness
Writing
Selecting electives for different outcomes The context for this qualification varies, and this must guide the selection of elective units. The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but they are in no way prescriptive: Licensing manager Core units plus:
Music marketing and promotions officer Core units plus:
Music publisher Core units plus:
Music/artist manager Core units plus:
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Qualification pathways
Pathways into the qualification
a Certificate IV qualification in marketing or business management, e.g. CUS40309 Certificate IV in Music Business, BSB40207 Certificate IV in Business and BSB41307 Certificate IV in Marketing
extensive vocational experience in marketing or business management
extensive vocational experience in music industry administration.
Not applicable.
Licensing, legislative, regulatory or certification considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.
QUALIFICATION SUMMARY | |
The following table contains a summary of the employability skills required by the music industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive. | |
Employability Skill | Industry/enterprise requirements for this qualification include: |
Communication | consulting with staff and promoting a safe workplace relating to people from diverse backgrounds and with diverse abilities preparing complex reports interpreting the needs and rights of relevant parties advising artists on the commercial feasibility of their repertoire maintaining comprehensive business networks to promote artists' careers mentoring and counselling artists effectively, ethically, sensitively and tactfully negotiating performance and publicity opportunities on behalf of artists advocating and promoting ideas and new talent negotiating and problem solving in relation to situations that arise during touring preparing communications about risk management and encouraging stakeholder involvement drafting, interpreting and finalising contracts negotiating contractual terms and conditions applying communication, reporting, recordkeeping and consultation skills to operate the business |
Teamwork | working effectively in a team and acknowledging cultural protocols working with relevant parties when negotiating deals working collaboratively with artists working constructively with users of published works working collaboratively on ideas and articulating the rationale for concepts in ways that promote constructive discussion with others managing a marketing team |
Problem-solving | analysing relevant workplace data in order to identify hazards, and to assess and control risks dealing with complex and non-routine difficulties solving problems arising from negotiating deals interpreting relevant technical data developing structured funding plans evaluating business deals to determine alignment with own and artists' interests identifying and resolving actual and potential conflicts of interest when representing artists facilitating accurate royalty payments and records reading, understanding and updating a budget analysing marketing performance, revenue and cost clarifying and resolving contractual discrepancies and variations investigating legal structures, taxation and insurance requirements |
Initiative and enterprise | developing and nurturing talent in the interest of artists and the intended market identifying the commercial potential of current and future music market trends assessing the marketability of new and emerging talent assessing promotional opportunities for published works and monitoring developments in new media providing advocacy in the presentation of published works for exploitation generating a range of innovative concepts and ideas, using lateral thinking and taking a visionary approach to developing concepts and ideas |
Planning and organising | maintaining financial records in compliance with legislative requirements managing people and projects planning promotions and promotional campaigns undertaking business and financial planning ensuring negotiated agreements are kept within budget aligning and connecting artists and producers planning and implementing risk management processes preparing project proposals and promotional materials developing strategies for achieving contractual outcomes monitoring observance of contractual terms and conditions |
Self-management | continuously assessing own leadership and teamwork skills against the professional and career development of managed artists setting priorities to achieve realisable short and long-term goals monitoring own work and introducing strategies to improve performance |
Learning | identifying opportunities to maintain and enhance industry knowledge seeking feedback and integrating constructive advice into own professional practice evaluating own business skills, identifying deficits and using opportunities to address deficits improving own negotiation skills obtaining and interpreting information to ensure currency of work practice |
Technology | using industry-current online copyright licensing, accounting, bookkeeping, financial and/or spreadsheet software accessing music downloads, websites and blogs downloading contractual and legal information |
