This qualification reflects the role of individuals who use wide-ranging analytical, technical, creative, conceptual and managerial skills in their chosen field in the music industry. Their knowledge base may be specialised or broad. These individuals are often accountable for group outcomes.
Job roles
new media director
label manager
licensing manager
music business manager
venue manager.
Subjects
Total number of units = 15
5 core units
6 Group A units
4 elective units
2 elective units must be selected from the Group A and/or Group B units listed below.
The remaining 2 elective units may be selected from the Group A and/or Group B units listed below or any unit of competency from any endorsed Training Package or accredited course.
No more than 3 Group A or Group B units previously achieved as part of another qualification may be counted towards the qualification. Electives must be relevant to the work outcome, local industry requirements and be at an appropriate qualification level.
BSBMKG610A Develop, implement and monitor a marketing campaign
Sustainability
BSBSUS501A Develop workplace policy and procedures for sustainability
Selecting electives for different outcomes
The context for this qualification varies, and this must guide the selection of elective units. The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but they are in no way prescriptive:
New media director
Core units plus:
BSBEBU501A Investigate and design ebusiness solutions
a Diploma qualification in marketing or business management, e.g. CUS50309 Diploma of Music Business, BSB50207 Diploma of Business, or BSB51207Â Diploma of Marketing
extensive vocational experience in marketing or business management
extensive vocational experience in music industry administration.
Entry Requirements
Not applicable.
Licensing Information
Licensing, legislative, regulatory or certification considerations
There is no direct link between this qualification and licensing, legislative and/or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative and/or regulatory requirements that impact on the unit.
Employability Skills
QUALIFICATION SUMMARY
The following table contains a summary of the employability skills required by the music industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options. This table is a summary of employability skills that are typical of this qualification and should not be interpreted as definitive.
Employability Skill
Industry/enterprise requirements for this qualification include:
Communication
reading and applying complex formal documents, such as contracts, legislation and guidelines and applying them to contract management and industry development
demonstrating communication, reporting, recordkeeping and consultation skills to operate the business
developing policies and procedures and analysing compliance information
negotiating performance and publicity opportunities on behalf of artists
negotiating contractual terms and conditions
writing quality reports in a range of styles for different audiences
relating to people from diverse backgrounds and with diverse abilities
demonstrating effective presentation and facilitation skills
advocating and promoting ideas and new talent
developing comprehensive industry networks
mentoring and counselling artists effectively, ethically, patiently and sensitively
advising artists on a range of industry matters, such as industrial relations, OHS and financial matters, and the commercial feasibility of their repertoire
Teamwork
working effectively in a team and acknowledging cultural protocols
working collaboratively with artists
consulting with staff and promoting a safe workplace
demonstrating leadership skills to gain confidence and trust from people working at all levels
leading and managing marketing team members in an organisation
Problem-solving
dealing with complex concepts and theories of creativity
undertaking value chain analysis, reviewing strengths and weaknesses, and collating and interpreting statistical data including trend analysis
clarifying and resolving contractual discrepancies and variations
investigating legal structures, and taxation and insurance requirements
demonstrating financial skills to consider resource implications of proposed strategies
researching up-to-date information for the environmental analysis
applying risk-management skills to plan and undertake appropriate due diligence
analysing, creating and managing budgets for marketing activities
developing structured funding plans
identifying the commercial potential of current and future music market trends
identifying and resolving actual and potential conflicts of interest when representing artists
maintaining financial records in compliance with legislative requirements
planning promotions and promotional campaigns
undertaking business and financial planning
measuring the performance of strategic initiatives
Initiative and enterprise
thinking laterally and developing creative means to enable people to accept change positively
evaluating business deals to determine alignment with own and artists' interests
assessing the marketability of new and emerging talent
developing and nurturing talent in the interest of artists and the intended market
Planning and organising
monitoring own work and introducing strategies to improve performance
developing strategies for achieving contractual outcomes
monitoring observance of contractual terms and conditions
applying organisational and time-management skills to sequence tasks and meet timelines
ensuring negotiated agreements are kept within budget
Self-management
prioritising tasks and meeting key dates
continuously assessing own leadership and teamwork skills against the professional and career development of managed artists
setting priorities to achieve realisable short and long-term goals
obtaining and interpreting information to ensure currency of work practice
Learning
identifying own knowledge and information needs
identifying opportunities to maintain and enhance industry knowledge
seeking feedback and integrating constructive advice into own professional practice
evaluating and improving own negotiation skills
evaluating own business skills, identifying deficits and using opportunities to address deficits
Technology
storing and retrieving relevant workplace data
using documentation systems for preparing formal contracts and recording or storing copyright agreements
accessing/downloading industry information
accessing music downloads, websites and blogs
using current accounting, bookkeeping, financial and/or spreadsheet software