CUV60311 - Advanced Diploma of Creative Product Development
Advanced Diploma of Creative Product Development
This qualification is designed to reflect the role of professional practitioners in the creative arts industries. As such, it reflects the role of people who analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies. Their knowledge base may be specialised or broad. These people are sometimes accountable for group outcomes.
This qualification has application across a range of creative arts industry contexts where the individual is required to:
conceive and develop ideas, designs or styles (and document these for production)
determine the objectives/constraints of design briefs by consulting with clients
formulate concepts (and prepare/commission diagrams, illustrations, layouts, models, plans, prototypes, samples and sketches to communicate these concepts)
negotiate solutions
undertake research and analyse aesthetic, commercial, cultural, functional and spatial requirements.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
graphic designer (exhibition, film and video graphics, publication)
The following examples are designed to assist in the selection of appropriate electives for particular outcomes at this level, but are in no way prescriptive.
People may enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at Advanced Diploma level, including:
successful achievement of a relevant Diploma qualification in creative arts/product design
successful achievement of a Diploma qualification in a related creative arts industry discipline, including:
CUF50107 Diploma of Screen and Media
CUF50207 Diploma of Interactive Digital Media
CUF50407 Diploma of Specialist Make-Up Services
CUF50507 Diploma of Costume for Performance
CUF50607 Diploma of Scenery and Set Construction
CUV50111 Diploma of Visual Arts
CUV50311 Diploma of Graphic Design
CUV50411 Diploma of Photo Imaging
extensive vocational experience in creative arts/product design.
Entry Requirements
There are no entry requirements for this qualification.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills
The following table contains a summary of the employability skills as identified by the visual arts, craft and design industries for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill
Industry/enterprise requirements for this qualification
Communication
articulating and debating complex concepts
articulating and debating conceptual or technical ideas
completing copyright documentation and other relevant design documentation
consulting with others on the testing/refinement of a design solution
dealing with questions
explaining budgets and reporting requirements
explaining the difference between assignment and licensing of copyright
explaining the difference between performing, mechanical, synchronisation and communicating rights to the public
interpreting a design brief and communicating design ideas
interpreting relevant legislation
interpreting the needs and rights of relevant parties
interpreting and developing a wide range of visual and written information
negotiating deals and achieving agreed outcomes
negotiating fees
negotiating, questioning, listening, investigating, network and clarifying issues
reading and interpreting budgets
reading product safety labels and instructions
researching and evaluating a wide range of source materials on design
researching complex, varied and unfamiliar information sources
researching information dealing with complex concepts and theories
working with clients to establish and refine design briefs
Teamwork
articulating the rationale for concepts in ways that promote constructive discussion with others
leading and motivating a team in establishing productive networks, partnerships and other relationships
leading and participating in effective client, principal, stakeholder and project team liaison during design realisation
working collaboratively on ideas
working with relevant parties when negotiating deals
Problem-solving
dealing with complex and nonroutine difficulties
developing and implementing solutions to unpredictable problems
proactively identifying and developing effective solutions to complex challenges of a varied and unpredictable nature
responding to unpredictable issues and challenges that arise during the testing process
reviewing feedback and plan improvements
solving problems arising from negotiating deals
Initiative and enterprise
accessing and interpreting an organisations standards and values
analysing complex information
analysing records or notes of the evaluation process
developing and adapting responses to experimentation and testing processes
developing and substantiating own positions/ideas on a complex range of issues
distilling and synthesising information from varied sources
establishing collaborative partnerships and relationships
evaluating organisational information management systems
generating a range of innovative concepts and ideas
generating and developing concepts and ideas for a design brief, including responses to situations where parameters may be broad/open or restrictive
generating new or adapting ideas in response to realisation challenges
proactively identifying market requirements
selecting relevant evaluation information and documentation
taking a visionary approach to developing concepts and ideas
using lateral thinking
Planning and organising
calculating material requirements and cost issues
coordinating and leading potentially complex processes involving a range of interrelated factors and challenges
determining layout issues and dealing with scaling
determining the term of a copyright license
developing and establishing agreement to plans
developing realistic costings for the realisation of design concepts
guiding/coordinating the process of negotiating/finalising a design brief
managing budgets
organising resources and coordinating a testing process, including liaison and consultation with others during the design process
researching and evaluating validation processes and determining/implementing improvements to these processes
taking account of practical issues for concept implementation
undertaking the research process
Self-management
developing and substantiating own views and ideas
meeting deadlines
taking responsibility for driving/guiding the design brief negotiation process
Learning
improving designs through self-reflection and redrafting after feedback
locating and using resources to broaden own creative experience
Technology
preparing drawings for presentation
storing and retrieving relevant workplace data
using documentation systems for preparing formal contracts and recording/storing copyright agreements
using materials, tools and equipment in the design/manufacture of products
