Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBADV602 Mapping and Delivery Guide
Develop an advertising campaign
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBADV602 - Develop an advertising campaign |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Define campaign objectives |
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Element: Prepare advertising budget |
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Element: Develop schedule for proposed advertising activities |
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