Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBADV604 Mapping and Delivery Guide
Execute an advertising campaign
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBADV604 - Execute an advertising campaign |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementation strategy, negotiating media contracts and monitoring the campaignIt applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Develop an implementation strategy |
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Element: Negotiate media contracts |
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Element: Monitor advertising campaign |
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