Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBCUE605 Mapping and Delivery Guide
Develop and maintain a customer engagement marketing strategy
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBCUE605 - Develop and maintain a customer engagement marketing strategy |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to develop, maintain and promote a marketing strategy in a customer engagement environment.It applies to individuals who analyse, design and execute judgements using wide ranging technical, creative, conceptual or managerial competencies and who are often accountable for group outcomes.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Apply sales and marketing principles to performance |
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Element: Initiate, evaluate and maintain a marketing database system |
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Element: Develop and evaluate customer service and retention strategies |
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Element: Analyse sales and customer activity results |
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