Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG401 Mapping and Delivery Guide
Profile the market
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG401 - Profile the market |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Segment market |
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Element: Identify target market |
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Element: Profile target audience |
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Element: Develop positioning strategy |
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