Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG408 Mapping and Delivery Guide
Conduct market research
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG408 - Conduct market research |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. These individuals often work in areas such as marketing, communications, strategic planning and organisational development.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Conduct desk research to gather background market information |
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Element: Develop research methodology and objectives |
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Element: Recruit respondents |
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Element: Gather data and information from respondents |
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Element: Analyse research information |
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Element: Prepare research reports |
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