Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG414 Mapping and Delivery Guide
Undertake marketing activities
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG414 - Undertake marketing activities |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.It applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Research marketing information |
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Element: Plan marketing activities |
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Element: Implement marketing activities |
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Element: Review marketing activities |
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