Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG417 Mapping and Delivery Guide
Apply marketing communication across a convergent industry
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG417 - Apply marketing communication across a convergent industry |
---|---|---|---|
Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry.It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communication field of work and include access to: relevant legislation and regulations communications equipment and technology relevant workplace documentation and resources case studies, or where possible, real situations industry software packages and apps. Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
||
Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
---|---|---|---|---|---|---|---|---|
Elements of Competency | Performance Criteria | |||||||
Element: Identify the convergent environment |
| |||||||
Element: Prepare cross sector marketing tools and techniques |
| |||||||
Element: Apply convergent marketing communications |
|