Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG502 Mapping and Delivery Guide
Establish and adjust the marketing mix
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG502 - Establish and adjust the marketing mix |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Evaluate each component of marketing mix |
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Element: Determine marketing mix for specific markets |
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Element: Monitor and adjust marketing mix |
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