Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG506 Mapping and Delivery Guide
Plan market research
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG506 - Plan market research |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Identify market research needs |
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Element: Define market research objectives |
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Element: Define data gathering approaches |
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Element: Develop market research plan |
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