Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG508 Mapping and Delivery Guide
Plan direct marketing activities
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG508 - Plan direct marketing activities |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to plan direct marketing activities and develop marketing plans matching organisational objectives.It applies to individuals in a marketing management role who are responsible for planning direct marketing activities, including formulating direct marketing plans, and supervising the team implementing the plans. They may work in small, medium or large enterprises across a variety of industries.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Develop direct marketing strategies |
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Element: Select direct marketing activity |
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Element: 3. Produce direct marketing plan |
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Element: Produce direct marketing plan |
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