Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG509 Mapping and Delivery Guide
Implement and monitor direct marketing activities
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG509 - Implement and monitor direct marketing activities |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to implement, monitor and evaluate effectiveness of direct marketing activities in accordance with an organisation’s marketing plan.This unit applies to individuals working in marketing management roles who are responsible for managing a team to implement direct marketing activities for a product or service. They may work in small, medium or large enterprises and across a variety of industries.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Allocate responsibilities for direct marketing activities |
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Element: Implement direct marketing activities |
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Element: Monitor direct marketing activities |
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Element: Determine continuous improvement opportunities |
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