Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG518 Mapping and Delivery Guide
Plan and implement services marketing
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG518 - Plan and implement services marketing |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to use a range of strategies to prepare and apply services marketing.It applies to individuals who work in a supervisory capacity in a team environment, who possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted effectively.In this role, individuals may work in small, medium or large enterprises across a variety of industries. The services to be marketed may be professional services, services to consumers and business customers, or services linked to tangible products.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Identify strategies for services marketing |
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Element: Select strategies for services marketing |
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Element: Plan and develop activities for services marketing |
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Element: Implement and monitor services marketing strategy |
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